Ella wants to find out how often the adults in her town exercise.
She asks 20 people at her local gym.
(a) Give one reason why Ella might use a sample rather than asking every adult in the town. [1]
(b) Explain why Ella's sample is likely to be biased. [1]
(c) Suggest one way Ella could improve her sample. [1]
- (a) a sample is quicker / cheaper / easier than asking the whole population (accept: there are too many adults in the town to ask them all)C1
- (b) people at a gym are likely to exercise more than other adults, so the sample does not represent the whole town (accept: she only asks people at the gym / people who do not go to the gym are left out; reject: the sample is too small)C1
- (c) e.g. ask people in several different places or at different times, or choose people at random from the whole town, or use a larger sampleC1
- Answer: (a) quicker/cheaper (b) gym users exercise more than most adults (c) choose a larger, random sample from across the town
- Examiner tip: For ‘biased’, say WHO is over-represented and WHY that affects the answer to the question being asked.